P8-Int'l+Marketind+Ad

=Project 8 - International Marketing Advertisement=

Students will review the International Marketing information located on the class wikispace. Utilizing information from the text, video, and wikispace, students will develop an advertisement that introduces their product from Project 6 (see the class wikispace for details) to their chosen country. Students may produce either a printed or electronic ad for this project. Completed advertisements will be posted on the Team Artifact pages of the class wikispace.

Required elements for advertisment:
 * Must include the 4P's within the ad--what the product is, where the product can be bought, the price of the product, and a theme for promotion.
 * The theme of the promotion must line up with the socio-cultural factors of their country.
 * All ads must be in English.
 * Printed ads must made good use of font, color, and balance
 * Ads may NOT use any copywrited photos, emblems, or logos
 * All sources for product photos must cited
 * Ads must use original company and product names
 * Electronic ads must be no longer than 30 seconds (must be at least 27 seconds)

Advertisements will be graded utilizing the rubric below.

required elements as well as additional information. || All required elements are included in the advertisement. || All but 1 of the required elements are included in the advertisement. || Several required elements were missing. || conveyed in the advertisement. || 3 of the 4 P's are clearly displayed or conveyed in the advertisement. || 2 of the 4 P's are clearly displayed or conveyed in the advertisement. || Only 1 of the 4 P's are clearly displayed or conveyed in the advertisement. || attractive in terms of design, layout, and neatness. Electronic ads do not exceed 30 seconds. || The advertisement is attractive in terms of design, layout and neatness. Electronic ads do not exceed 30 seconds. || The advertisement is acceptably attractive though it may be a bit messy. Electronic ads do not exceed 30 seconds. || The advertisment is distractingly messy or very poorly designed. It is not attractive. Electronic ads exceed 30 seconds. || incorporate the cultural of the chosen country. Is sensitive to customs and beliefs. || The advertisement somewhat incorporates the cultural of the chosen country. Is sensitive to customs and beliefs. || The advertisement does not incorporate the cultural of the chosen country. Is not sensitive to customs and beliefs. || The cultural and customs for the chosen country are not reflected in the advertisement. ||
 * CATEGORY || **20 ** || **15 ** || **10 ** || **5 or less ** ||
 * **Required Elements ** || The advertisement includes all
 * **Content - Accuracy ** || All 4P's are clearly displayed or
 * **Attractiveness ** || The advertisement is exceptionally
 * **Culturally **
 * Aware ** || The advertisement is designed to
 * **Graphics -Clarity ** || Graphics are all in focus and the content easily viewed and identified || Most graphics are in focus and the content easily viewed and identified || Some graphics are in focus and the content is easily viewed and identified || Many graphics are not clear or are too small. ||